IPRHFF | The International Puerto Rican Heritage Film Festival | 2016 PANEL DISCUSSION
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International Puerto Rican Heritage Film Festival Overview

 

In a city that boasts a 28.8% Latino population, Puerto Ricans represent the largest Latino ethnic group in New York City. Thus, this festival in its sixth year proudly continues to celebrate content creators and actors who represent the best in the Puerto Rican diaspora – from the mainland to the United States – by featuring film, television, New Media and panels, while honoring projects and individuals, past and present that champion its culture through the arts and by modeling the highest degree of integrity by those who proudly identify as Puerto Rican.

November 12th Multimedia Conference Overview

 

In truly supporting Latino multimedia-makers, actors & musicians it is essential to further educate by strengthening the skills of content makers and performers in our community to have the tools necessary to advance their bilingual Latino & mainstream media, digital and entertainment projects through their unique and authentic voices. This is the mission of this free, full-day conference comprised of a series of six panel discussions from some of the key thought leaders in our community with a proven track record in the industry.

Saturday, November 12th, 2016 9:30AM-6PM

9:30 – 10AM

Check-in, networking, coffee and continental breakfast

10 – 11AM

Strategic Planning for Content Creators

11AM – 12 noon

Distribution & Social Impact: Marketing & Outreach

12 noon – 12:30PM

Networking lunch

12:30 – 1:30PM

Case Study on Community Storytelling: Hartford, CT.

1:30 – 2:30PM

Master Class: Multimedia-makers

2:30 – 3:30PM

Master Class: Actors

3:30 – 5:30PM

Being ñ: 16 million first-generation American-born Latinos

5:30PM

Summary & closing remarks

FREE ADMISSION – RSVP Mandatory

RSVP HERE
New Location:

 

Hunter College

68th St. & Lexington Avenue, Southwest corner

West Building / Room 714

Please provide ID at Visitor’s Service Desk at building entrance

AGENDA

Registration, networking, coffee and continental breakfast.

Strategic Planning for Content Creators: Pre-production, Pre-production, Pre-production: Proposals, Mission Statement, Budget, Legal for Filmmaking/TV/New Media

 

  • Moderator: Roxana Colorado, LN Strategic Consulting Services
  • Danny Jiminian, Esq.
  • Sonia Malfa: Filmmaker/TV Producer
Distribution & Social Impact: Marketing & Outreach

 

So you’ve finished your project, now what do you do? Where do you go? Impact Producing and more.

 

  • Moderator: Roxana Colorado, LN Strategic Consulting Services
  • Julia Carias-Linares: Producer & TV Executive, A+E Television Networks’, fyi
  • Martha Diaz: Filmmaker/TV Producer
  • Neyda Martinez: Filmmaker, Marketing & Communications Strategist
Case Study on Community Storytelling: Hartford, CT

 

Though Puerto Ricans are the largest Latino ethnic group in NYC, their reach in the United States goes from Florida to Hawaii, Chicago to Philadelphia. But if you remove the Puerto Rican umbrella, how do we tell our Latino stories inherent to the community that they dwell in the United States? Short film set in Hartford’s Puerto Rican community will be screened, Hasta Mañana and a feature story produced by Puerto Rican Voices at the Center for Puerto Rican Studies – Hunter College.

 

  • Moderator: Erica Lucia Soto, Filmmaker at Centro: Center for Puerto Rican Studies, Hunter College, CUNY
  • Pedro Bermudez, Director, Hasta Mañana
  • Councilwoman Wildaliz Bermudez, Hartford, CT.
  • Anthony Ruiz: Actor of Film/TV/Theater, lead actor in Hasta Mañana
Master Class: Multimedia-makers

“From Oral History to Documenting with Filmmaking” by Director, Lillian Jimenez & Editor of Antonia Pantoja ¡Presente! Dra. Antonia Pantoja who emigrated to the U.S. from Puerto Rico in the 1940’s, went on to become a Social Worker and founder of the Puerto Rican youth organization, ASPIRA that celebrates its 55 th anniversary in 2016.

  • Lillian Jiménez, Director, Antonia Pantoja ¡Presente!
  • Sonia Gonzalez-Martinez, Editor, Antonia Pantoja ¡Presente! & Web Series Co-creator, Get Some
  • Moderator: TíoLouie/Louis E. Perego Moreno
Master Class: Actors

 

Training, training, training: Learning & Perfecting Your Craft vs. Content & Metrics in media and entertainment.

 

  • Luis Antonio Ramos, Actor on Power, Starz & The Stockroom
  • Liza Colón-Zayas, web series, Get Some and theater in Between Riverside And Crazy and Water By The Spoonful
  • David Zayas, Actor on Dexter & Gotham
  • Moderator: TíoLouie/Louis E. Perego Moreno
Being ñ:16 million first-generation American-born Latinos

 

Screening the documentary short that explores the distinct, shared experience of 16 million people living in the U.S. today called Enyes (ñ)s. Enyes (ñ)s are first-generation American-born Latinos with at least one parent from a Spanish-speaking country. It presents the inspiring, personal story of Denise Soler Cox as she tries to launch a social movement and trigger a massive cultural awakening and build connection among American-born Latinos. Followed by panel discussion. High school and college students welcome.

 

William D. Caballero: screens a clip from HBO Latino, Gran’pa Know Best

Denise Soler Cox, Moderator, Filmmaker & Co-founder of Being ñ

Victor Cruz, Director & lead actor, Stockroom

Flaco Navaja, Singer, poet and actor, and in web series: East WillyB

Lorraine Vélez, singer, dancer and theater actor from Miss Saigon to playing Mimi in Rent and the one-woman show she wrote and performed, There She Goes

Summary & closing remarks

MODERATORS & PANELISTS

10:00 - 11:00AM
Strategic Planning for Content Creators: Pre-production, Pre-production, Pre-production: Proposals, Mission Statement, Budget, Legal for Filmmaking/TV/New Media.

 

 

Panelists: Moderator, Roxana Colorado, Danny Jiminian, Esq. and Sonia Malfa
ROXANA COLORADO

She is the CEO of LN Strategic Consulting Services that equip individuals with tools to create the future they desire and deserve, as well as the Founder & Executive Director of Dare2B, Inc., a non-profit dedicated to empowering homeless children to become part of the solution in breaking the cycle of poverty. Roxana holds a BBA in International Management from Pace University. She brings extensive project and operations management experience working with fortune 500 companies in New York City and international companies in South America.

 

http://www.latinanomad.com

DANNY JIMINIAN

An entertainment, intellectual property and business attorney, he provides legal counsel to filmmakers, actors, writers, producers, distributors, entrepreneurs, business owners, artists, athletes, fashion designers, publishers and musicians regarding the various legal issues that confront production/distribution companies, traditional businesses, non-profits and creative organizations. Danny provides relevant legal advice, news and commentary at www.dannyjiminian.com and filmmaking tips, news and inspiration at www.filmstrategy.com. He received his J.D. from New York Law School and holds a B.A. from CUNY/City College.His website is www.djimlaw.com.

SONIA MALFA

Born in Buffalo, she is a director & producer working in narrative, documentary and commercial content producing feature films, television, commercials and music videos. She’s done the MTV feature documentary on rapper Drake, Better Than Good Enough, reality TV show Medical Mysteries for Discovery channel and the independent feature Down the Shore, starring James Gandolfini. She wrote and directed the narrative short Close Your Eyes, shot on 35 mm. She has a BA in American Studies (Gender and Race Relations) from the Univ. of Santa Cruz and her MA in American Studies from the Univ. of Buffalo.

 

https://youtu.be/UdDQ4M5Ilzc

11:00AM - 12:00PM
Distribution & Social Impact: Marketing & Outreach: So you’ve finished your project, now what do you do? Where do you go? Impact Producing and more.

 

 

Panelists: Moderator, Roxana Colorado; Julia Carias-Linares, Martha Diaz & Neyda Martinez
ROXANA COLORADO

She is the CEO of LN Strategic Consulting Services that equip individuals with tools to create the future they desire and deserve, as well as the Founder & Executive Director of Dare2B, Inc., a non-profit dedicated to empowering homeless children to become part of the solution in breaking the cycle of poverty. Roxana holds a BBA in International Management from Pace University. She brings extensive project and operations management experience working with fortune 500 companies in New York City and international companies in South America.

 

http://www.latinanomad.com

JULIA CARIAS-LINARES

Producer & TV Executive with a career in TV, motion pictures, short films, commercials and digital content. Currently at A+E Television Networks’ lifestyle brand, fyi, in Development and Programming. Founding partner at KONATION MEDIA, a content curating and producing company focused on reflecting ideas and experiences with purpose, desire and authenticity. In September 2016, she successfully produced Latin Hollywood Films and Latin Heat Media Institute’s first-ever independent TV sizzle reel, Upfront showcasing 12 original presentations across genres with multicultural talent in front and behind-the- camera for the general market.

 

http://www.fyi.tv

MARTHA DIAZ

An award-winning community organizer, she is also a social entrepreneur, media producer, archivist, curator, mentor, and educator. For two decades, Diaz has traversed between the hip-hop entertainment industry, non-profit sector and academia. She has worked in Hollywood and independent movie productions, producing short films, TV shows, documentaries, music videos, and PSA’s. Diaz founded, produced and curated the Hip-Hop Odyssey International Film Festival and Hip-Hop Education Summit, and has been the Executive Director of the community building organization Hip-Hop Association since 2004.

marthadiaz.com | hiphopeducation.com

NEYDA MARTINEZ

She has gone from the Chicago Art Expo and to NY at El Museo del Barrio, The Public Theater, and award-winning public media companies including POV, America ReFramed and WETA’s PBS documentary series, Latino Americans. From finance and advertising sectors as marketing, content, and communications strategist, she’s emerged as a producer with documentaries Lucky and Decade of Fire (in production), as well as signature programs she designed and created, HABANA/HARLEM® and the Rockefeller CIIF pilot, The New Audience Project™. She has an MPA form Columbia University.

 

https://www.youtube.com/watch?v=UXqq6YxQUUY

12:30 - 1:30PM
Case Study on Community Storytelling: Hartford, CT

 

 

Screening short film set in Hartford’s Puerto Rican community, Hasta Mañana and a feature story produced by Puerto Rican Voices at the Center for Puerto Rican Studies – Hunter College.

 

 

Panelists: Moderator, Erica Lucia Soto; Pedro Bermudez, Councilwoman Wildaliz Bermudez and Anthony Ruiz.
ERICA LUCIA SOTO

With over 13 years of entertainment experience, she has produced content for E! Entertainment live events, NBC, MTV, Reelz Channel, Telemundo and more. She was Supervising Producer for the nationally syndicated shows, American Latino TV and LatiNation. Erica is currently Supervising Producer for the Imagen Award-winning show Puerto Rican Voices at the Center for Puerto Rican Studies – Hunter College. Erica earned her undergraduate degree in Broadcast Production from the University of Colorado at Boulder and a Master’s Degree in Social Journalism from The City University of New York.

 

https://vimeo.com/157655988

PEDRO BERMUDEZ

Co-founder of Revisionist, film and music video production, he founded the company in Los Angeles with fellow-American Film Institute (AFI) alumni. The group got its start producing a piece in Nepal for BuildOn, a charitable organization building schools globally for the impoverished. Before venturing out west, Pedro spent several years working at ESPN, where he produced digital media content. He continued his education at the AFI in LA and was the recipient of the Petrie Award for Excellence and the Board of Trustees Scholarship. He is currently a Visiting Professor of Cinema at the University of Hartford.

 

http://www.revisionistfilms.com

WILDALIZ BERMUDEZ

Councilwoman for the Hartford Court of Common Council, she serves as Minority Leader for the Working Families Party. Additionally, her full-time job is Communications Director for the CT. League of Conservation Voters, an environmental non-profit that serves as watchdog for the environment.  Wildaliz earned her Bachelor’s degree from Trinity College in Caribbean and Latin American Studies and her Master’s Degree in Environmental Studies from La Universidad Metropolitana in Puerto Rico. She has produced two environmental documentaries with her brother, Pedro Bermudez.

 

https://www.youtube.com/watch?v=Zt9tp9Graas

ANTHONY RUIZ

His film credits include the soon-to- be released, Eli Moran with David Zayas, Custody with Viola Davis and ¡Creep with Adrian Martinez. He won the SVA/Directors Guild of America award for Best Actor for the short film Caravella. Cast in all Law & Orders (10 Times), The David Chappelle Show and over 21 national commercials. On stage he was in the original cast of Our Lady of 121st Street, directed by Philip Seymour Hoffman. As a writer he has written with David Letterman The Carlos Slim Sketches, which he has also performed seven times on Late Night opposite Mr. Letterman.

 

https://www.youtube.com/watch?v=EYRV9URCiGs

1:30 - 2:30PM
Case Study on Community Storytelling: Hartford, CT

 

Screening short film set in Hartford’s Puerto Rican community, Hasta Mañana and a feature story produced by Puerto Rican Voices at the Center for Puerto Rican Studies – Hunter College.

 

Panelists: Moderator, Erica Lucia Soto; Pedro Bermudez, Councilwoman Wildaliz Bermudez and Anthony Ruiz.

LILIAN JIMINEZ

For over 30 years she has worked as media arts center manager, independent producer, media activist, exhibitor, funder and educator. She is Producer/Director of Antonia Pantoja, ¡Presente!, the hour-long documentary on visionary leader, Dr. Antonia Pantoja who advocated for language and education rights, cultural pluralism, and was the first Puerto Rican woman to receive the Medal of Freedom in 1996. She was the founding chair of the National Association of Independent Latino Producers (NALIP), a membership organization for Latino producers, and as such served on the board of directors for three years.

 

https://www.youtube.com/watch?v=i70BdC_nLpw

SONIA GONZALEZ-MARTINEZ

She is a writer, director and editor from the Bronx & Washington Heights who has edited documentaries: Antonia Pantoja ¡Presente!, Soul Food Junkies, Spies of Mississippi and two episodes by Maria Hinojosa of America by the Numbers for PBS. Her directing credits include the award-winning documentary feature Bragging Rights: Stickball Stories, on the history and players of the NYC game of stickball that aired nationally on PBS. Sonia formed T&A Flicks, a comedy team with actress Tammi Cubilette and comedian Angelo Lozada, directing and writing comedy shorts.

 

https://www.youtube.com/watch?v=GszTGuhwn6s

LOUISE E. PEREGO MORENO

Founder & Executive Producer of PRIME LATINO MEDIA, the largest East Coast network of Latino multimedia-makers, actors and musicians in bilingual Latino and mainstream media, digital and entertainment. A Social Impact Producer and educator who for the past 35 years has owned Skyline Features, a bilingual multimedia and educational production company developing documentaries, television programming and advertising commercials featuring Latinos, Blacks, Women, Urban Youth and LGBT. He is most known for his 70 documentary shorts with Latino and Black youth and three documentary features.

2:30 - 3:30PM
Master Class: Actors – Training, training, training: Learning & Perfecting Your Craft vs. Content & Metrics in media and entertainment.

 

Panelists: Moderator: TíoLouie/Louis E. Perego Moreno; Luis Antonio Ramos, David Zayas and Liza Colón-Zayas
LUIS ANTONIO RAMOS

Puerto Rican native raised in the Bronx, he is recently known as Carlos “Vibora” Ruiz — on STARZ’s hit series, Power. He appeared as the Venezuelan President in the CBS hit series, Madam Secretary, and has performed on CSI: Crime Scene Investigation, Law & Order, Burn Notice, New York Undercover, CSI: Miami, and NIP/TUCK. He has performed in theater in a one-man show, Growing Up Gonzalez to several classics, including Romeo and Juliet, Richard II, Henry the IV and A Midsummer Night’s Dream. His commitment to Latino independent cinema ranges from The Miracle of Spanish Harlem to Stockroom.

 

https://www.youtube.com/watch?v=wLs5ObjwfN0

DAVID ZAYAS

Born in Ponce, Puerto Rico and raised in the Bronx, he won raves as Enrique Morales, from HBO & Oz. A longtime member of the LAByrinth Theater Company, he had his debut on Broadway in Nilo Cruz’s Pulitzer Prize-winning drama Anna in the Tropics. For eight seasons he played Angel Batista in the hit Showtime series Dexter. He received the HOLA José Ferrer Tespis Award. Recognized for being in the breakout Fox TV series, Gotham playing the mobster, Sal Maroni, as well as Elementary and Bloodline. He is well-respected for being in Latino indie films and those of first-time filmmakers.

 

https://youtu.be/BqRFTawBrm4

LIZA COLON-ZAYAS

She has been a NY theater actor and member of LAByrinth Theater Company since 1992, as well as Sundance Summer Ensemble Alum 2012. She earned The 2015 Lucille Lortel Award and an HOLA Award for her performance in the Pulitzer Prize-winning play, Between Riverside And Crazy. She toured Europe in two plays directed by Peter Sellars including Othello, opposite Philip Seymour Hoffman. Some film &  TV credits include Louie, Law & Order, Blue Bloods, Nurse Jackie and United 93. She can be seen in the upcoming feature film Collateral Beauty opposite Will Smith.

 

http://www.imdb.com/video/user/vi4210466329

LOUIS E. PEREGO MORENO

Founder & Executive Producer of PRIME LATINO MEDIA, the largest East Coast network of Latino multimedia-makers, actors and musicians in bilingual Latino and mainstream media, digital and entertainment. A Social Impact Producer and educator who for the past 35 years has owned Skyline Features, a bilingual multimedia and educational production company developing documentaries, television programming and advertising commercials featuring Latinos, Blacks, Women, Urban Youth and LGBT. He is most known for his 70 documentary shorts with Latino and Black youth and three documentary features.

3:30 - 5:30PM
Being ñ:

screening the documentary short that explores the distinct, shared experience of 16 million people living in the U.S. today called Enyes (ñ)s. Enyes (ñ)s are first-generation American-born Latinos with at least one parent from a Spanish-speaking country. It presents the inspiring, personal story of Denise Soler Cox as she tries to launch a social movement and trigger a massive cultural awakening and build connection among American-born Latinos. Followed by panel discussion. High school and college students welcome.

 

Panelists: Introduction, William D. Caballero; Moderator, Denise Soler Cox; Victor Cruz, Flaco Navaja and Lorraine Vélez.
DENISE SOLER COX

An indie filmmaker, national speaker, award-winning entrepreneur, cultural blogger for Huffington Post Latino and syndicated content provider for AOL.com. She co-founded Project Enye with Oscar-nominated documentary veteran, Henry Ansbacher. Project ñ, a cultural movement focused on creating new conversations that reinvent how we view culture and interpret diversity wellness in our lives. Through film and live community engagements, Project ñ bridges the gap between culture and place and facilitates Radical Cultural Self-Awareness, a present-moment introspection of culture, identity and self.

 

 

https://youtu.be/mNi-IbBZ0UE

 

 

VICTOR CRUZ

Born in Portsmouth, VA. he was raised in the heart of the South Bronx. At the age of 16 he performed stand-up comedy for the first time in New York City. He studied in the Acting Conservatory at SUNY Purchase College and the day before graduation, booked his first role on HBO’s The Sopranos. Some TV & film credits include: Annie (2014), The Other Woman (2014), The Humbling, Gotham, Elementary, Blue Bloods, Law & Order, and NBC’s The Blacklist. Directed by Victor Cruz and Guru Enlightment, he starred in the feature-length comedy film, The Stockroom.

 

 

vimeo.com/115642243

FLACO NAVAJA

Singer, actor, and poet who was raised in the Bronx. This interdisciplinary artist has been entertaining audiences for close to 20 years; whether he is singing Salsa with his band, The Razor Blades, acting in a film, stage play or TV show, or MC’ing an event, Flaco proudly represents his Puerto Rican heritage. Described as a Puerto Rican Cheers, he starred in the web series, East Willy B as Willie Jr. running Bushwick, Brooklyn’s favorite Latino sports bar paying homage to a still vibrant Latino community countering the borough's gentrifying reputation of home to the City’s hipsters.

 

https://www.youtube.com/watch?v=qVsNy032N6A

LORRAINE VELEZ

Accomplished actor, singer and dancer who performed in theatrical productions from West Side Story to Dreamgirls. She has graced London’s West End playing in Miss Saigon to Mama I Want To Sing, before starring as Carmen in the original production of Fame. She then played Mimi in Rent, which she took to Broadway. She played in the re-creation of Porgy and Bess at the Savoy Theatre, London. Lorraine starred in the musical about the Life of Roberto Clemente, DC7, a/k/a Clemente: The Legend of 21. Her 2016 one-woman show, There She Goes was featured in THE ONE FESTIVAL.

 

https://www.youtube.com/watch?v=YwYTOvHkFYM

WILLIAM D. CABALLERO

A filmmaker, producer, composer, video artist, and multimedia storyteller obtained the Bill Gates Millennium Scholarship graduating from Pratt Institute and then NYU with a Masters. His documentary, American Dreams Deferred aired nationally on PBS about the diverse health, financial, and social issues facing his Puerto Rican­ American family. His interstitial­based series, Gran’pa Knows Best airs on HBO Latino. He is working with Univision, as director and creator of Generation Dreamer, a web series featuring the stories of eight members of the Dreamers movement as 3D-scanned and printed in a miniature project.

 

https://vimeo.com/74574343